NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two-week exhibition at the Grand Palais in Paris.
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
Chanel, Louis Vuitton and Dior bolstered their fine jewelry and watch collections in Robb Report’s “Special Watch and Jewelry” November issue that displays many leading jewelers.
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Today in luxury marketing – Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
Dior, Chanel and Giorgio Armani are promoting fragrance and personal care products in Condé Nast-owned Tatler’s 220-page October issue in addition to apparel and accessories as a way to display a branded look for readers.
