Luxury Daily, March 13, 2014 – Burberry affirms Instagram’s sway via campaign announcement
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Burberry affirms Instagram’s sway via campaign announcement
British fashion house Burberry further asserted Instagram’s importance for fashion brands by unveiling the faces of its upcoming fall fragrance campaign on the platform.
Luxury Daily, January 29, 2014 – Burberry expands Brit Rhythm campaign to debut female fragrance
Burberry expands Brit Rhythm campaign to debut female fragrance
British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
Apple, Burberry and Sephora in the new digital fantasy world
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items
Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.
Luxury Daily, January 28, 2014 – Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items
Neiman Marcus, Burberry, Audi and The Macallan – News briefs
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
Burberry aims for brand cohesion with beauty video
British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.
Burberry stokes interest in Spring/Summer collection on The Cut
British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine’s The Cut.