Capture consumers’ hearts along with their minds

Published: October 29, 2015

LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.

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Is James Bond an inexhaustible branding partner?

Published: October 20, 2015

The impending release of “Spectre,” the 24th entry in the James Bond film franchise, has made a host of chosen brands eager to offer consumers a Bond moment of their own.

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