Dior reformulates Fahrenheit fragrance to stoke Valentine’s Day sales
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
French atelier Christian Dior is promoting its Hypnotic Poison Eau de Parfum with a darker campaign than what consumers familiar with the brand’s feminine codes might expect.
Today in luxury marketing – Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment; The truth on Jennifer Lawrence for Dior; Raymond Weil dies at 87; Moncler opens first South American store in São Paulo.
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
Today in luxury marketing – Where are the US’s millionaires?; It’s farewell to the golden chopsticks; Dior treats students to a couture experience; Independent luxury watchmakers expect growth this year.
French fashion house Christian Dior is educating consumers about its new Capture Totale Dreamskin product through a microsite that focuses on the “revolutionary” qualities of the product.
French fashion house Dior opened a new temporary boutique in Courchevel Resort in the French Alps featuring a winter theme to showcase its women’s collections.
French fashion house Christian Dior welcomed a larger following to its newly minted Instagram account by promoting the platform on its Facebook page.