Luxury Daily, January 7, 2013 – Land Rover pushes emotional buys via first Range Rover commercial
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Top 10 luxury brand multichannel campaigns of 2012
The most-savvy luxury marketers of 2012 made sure to engage wealthy consumers and aspirational fans across a strategic array of mediums including television, print, digital, social and mobile.
Aventura Mall targets affluent locals, travelers via new glossy magazine
South Florida’s Aventura Mall is upping its lifestyle efforts via a new annual glossy magazine called “Styled” that features luxury advertisers and fashion content.
Are luxury marketers slacking on mobile for the holidays?
Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.
Boucheron marks Quatre collection anniversary via blogger collaborations
French jeweler Boucheron is marking the 150th anniversary of its Quatre collection through collaborations with seven bloggers who are each interpreting pieces through personal photography.
Luxury Daily, December 10, 2012 – Boucheron marks Quatre collection anniversary via blogger collaborations
How Thanksgiving became a global holiday
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
Michael Kors engages Internet dwellers via customizable holiday microsite
U.S. fashion house Michael Kors is encouraging consumers to fill their downtime on a just-for-fun microsite that asks users how they want to celebrate the holidays while the label subtly pushes ecommerce.
Can marketers offer Cyber Monday deals and maintain luxury status?
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email
Luxury brands are pushing ahead of retailers at this point in the holiday shopping season by staying top of mind through themed email campaigns that were timed for the weeks leading up to the U.S. Thanksgiving holiday.