Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
Luxury advertisers such as Ralph Lauren, Cartier, Tod’s, Tom Ford and Versace had a part in bringing the spring issue of DuJour up almost 10 percent in ad pages since the winter book.
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.
Italian fashion house Fendi is upping viewership of its Milan Fashion Week catwalk live stream by luring consumers with behind-the-scenes content and multiple points of view.
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine’s fashion blog The Cut.
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.