Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
Today in luxury marketing – Peter Philips’ colorful plans for Dior; Daimler first to issue corporate ‘panda’ bond in China; Teslas in California help bring dirty rain to China; Lexus salesmen are begging Lexus to make a luxury van.
Dior, Omega and Prada were among the marketers vying for attention in the newly redesigned Condé Nast Traveler’s March issue.
Today in luxury marketing – Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.
Today in luxury marketing – John Varvatos adds stores in US and overseas; Yoox stock jumps on ecommerce prospects to push earnings; LVMH watch sales to grow 5-7pc; Dior documentary to debut.
France’s Christian Dior is sharing its beauty secrets with enthusiasts by providing tips to achieve curated looks using the maison’s Diorskin Nude Tan powder.
Fendi, Christian Dior and Louis Vuitton were among the fashion marketers that promoted the latest handbag designs in Condé Nast-owned Tatler’s March issue to complement the spring collections featured in the publication.
Today in luxury marketing – Jennifer Lawrence, Dior reunite for third campaign; Sales growth stalls for luxury brand Gucci; Sales at Nordstrom’s department stores continue to shrink; Italy’s tax prosecutors have Prada in their sights.
French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.
