Luxury labels pitch pink programs, products for Breast Cancer Awareness
Throughout the month of October, luxury brands are leveraging special events and storytelling to spread awareness and support research efforts for breast cancer.
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Frontline associates need to become fluent in brand language
NEW YORK – Marketers carefully craft messaging around the brands they oversee, but this work can be undone if the teams that interact directly with customers are not adequately trained in the positioning.
Luxury Daily, October 8, 2019 – Opportunities abound in luxury wellness travel
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Cities of luxury: San Francisco – Luxury Memo special report
From bustling luxury shopping districts to pristine beaches and forests, San Francisco has become one of the most sought after cities to both visit and live in for the world’s affluent.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Saudi Arabia positions itself as luxury destination as tourist visas open
Saudi Arabia has opened to tourism for the first time, as it positions itself as a luxury destination set to welcome more than 100 million annual visitors by 2030.
LVMH, Rebag, Omega, Lincoln and Bon Appétit – Live news
Luxury Daily’s live news from Sept. 26 – LVMH ramps up sustainability efforts with raw materials sourcing initiative; Rebag adds to New York retail portfolio; Omega plays up James Bond connection in special timepiece; Lincoln launches rewards program to elevate ownership experience; Bon Appétit brings upscale delivery to readers in Chicago.
Day’s wrap: LVMH, Rebag, Omega, Lincoln and Bon Appétit
Luxury Daily’s live news from Sept. 26 – LVMH ramps up sustainability efforts with raw materials sourcing initiative; Rebag adds to New York retail portfolio; Omega plays up James Bond connection in special timepiece; Lincoln launches rewards program to elevate ownership experience; Bon Appétit brings upscale delivery to readers in Chicago.
Luxury Daily, September 25, 2019 – Going carbon neutral is the latest luxury trend
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Luxury Daily, September 24, 2019 – Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
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