Saks Fifth Avenue introduces faces of fall during Beauty Week
Department store chain Saks Fifth Avenue is celebrating the start of fall with four distinct looks and Beauty Week festivities to engage consumers.
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Givenchy helps find Mister Right via beauty product personification
French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game.
Stylebop.com creates collage of fashion weeks on Instagram
Online fashion retailer Stylebop.com is engaging social media followers this fashion season with exclusive images from the various fashion weeks.
Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays
During the London Design Festival, British retailers are taking the opportunity to show off their home furnishings and connection to the design community.
Nordstrom employs New York Instagrammers to personalize fall accessories
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
Anya Hindmarch makes edible fashion with Kellogg’s collaboration
British accessories label Anya Hindmarch is bringing its grocery-themed fall/winter 2014 collection to life during London Fashion Week with a Kellogg’s partnership.
Versace embeds instant ecommerce in runway show livestream
Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.
Frette finds consumers where they are with Facebook app catalog
Italian linen maker Frette is expanding the audience for its fall catalog by republishing the print version in a Facebook application.
Nordstrom, Saks lead L2 department store report
Many department stores are getting battered on multiple fronts, but early adopters of digital have defied the climate of decline, according to a new report by L2.
Oscar de la Renta pushes for future purchases with Spring app tie-in
U.S. fashion brand Oscar de la Renta is promoting mobile marketplace Spring by adding a shoppable element to its spring 2015 runway show.