Luxury Daily, June 2, 2014 – Dior revisits “Secret Garden” to assert brand codes
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Dior revisits “Secret Garden” to assert brand codes
For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.
Dior, De Beers show off “royal jewels” in June edition of Tatler
Christian Dior, De Beers and Tiffany & Co. all sought to prove that their jewelry collections are on par with the Tatler June issue’s royal subject matter.
Dior’s Peter Philips explores brand DNA for cruise 2015 beauty look debut
French atelier Christian Dior is introducing its new creative and image director of Dior Makeup, Peter Philips, through backstage footage of the Dior cruise 2015 show.
Chanel, Dior take sensory approach in June issue of Vanity Fair
Chanel and Dior vied to be the most visible luxury marketers in the June edition of Condé Nast-owned Vanity Fair.
Dior educates on fashion photography in new exhibit, book
French couture house Christian Dior is delving into its photogenic history with an exhibit and tome focused on the iconic images that shaped the label.
Dior gives insider access to atelier in documentary
French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.
Dior weaves codes and trends together in digital nail polish promotion
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Dior uses multifaceted digital campaign to launch new lip product
French fashion house Dior is spreading the message that its new Dior Addict Fluid Stick is not a lipstick with a multi-platform campaign.
Dior explores global flower sourcing with interactive map
French fashion label Dior is taking consumers on a trip around the world to its gardens with a feature article on its Web site.