Burberry makes fashion show livestream interactive with commerce
British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.
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Luxury Daily, September 11, 2014 – Printemps teams with Burberry for branded holiday campaign
Printemps teams with Burberry for branded holiday campaign
French department store chain Printemps will feature British fashion label Burberry in the holiday campaign at its flagship store on Boulevard Haussmann in Paris.
Michael Kors, Burberry, Oscar de la Renta and Douglas Elliman – Live news
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
Burberry shortens path to purchase with Twitter’s In Tweet Purchases
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
Burberry taps Kate Moss, Cara Delevingne for fragrance launch
British fashion house Burberry has brought together British models Kate Moss and Cara Delevingne for the first time to create a campaign for its new women’s fragrance this fall.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Chanel, Chinese tourists, Burberry and Saks – News briefs
Today in luxury marketing – Chanel’s new London home; Chinese are traveling more, shopping less; Burberry chief Bailey gets $8.6 million in sale of shares; Saks to open in Miami’s Brickell Centre.
Burberry extends monogramming to latest collection to boost awareness
British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.
Burberry, London, luxury auto and luxury hotels – News briefs
Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car sales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.