Luxury Daily, January 14, 2013 – Burberry reveals design process via runway show teaser
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Top 10 luxury brand social marketers of 2012
Luxury marketers tapped their audiences on various social media platforms to promote products, entertain, solicit feedback and give words of encouragement in 2012.
Top 10 luxury brand mobile campaigns of 2012
Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.
5 luxury marketing trends of 2012
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.
Top 10 luxury brand social marketers of Q4
Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.
Luxury Daily, December 6, 2012 – Versace drives U.S. ecommerce via content, personalization
Can marketers offer Cyber Monday deals and maintain luxury status?
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.
Louis Vuitton maintains digital desire for handbags: report
French fashion house Louis Vuitton is the most-searched for luxury handbag label in the world in comparison to other popular brands such as Chanel, Gucci, Longchamp, Hermès, Michael Kors, Prada and Céline, according to a new report by Digital Luxury Group.
Luxury Daily, November 15, 2012 – Windows 8 envelops Vanity Fair, Architectural Digest to reach affluent subscribers