Burberry celebrates power of gifting with enchanted holiday campaign
British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.
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Retailers just scratching the surface of social media use: report
A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.
Frette mixes gifting and home improvement in winter catalog
Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.
French brands begin countdown for long awaited Rêver2074 explanation
After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.
Neiman Marcus launches MyNM to personalize ecommerce
Department store chain Neiman Marcus is expanding its personalized shopping experiences to accommodate the online consumer.
HomeAway builds clout in luxury vacation sector
Vacation rental Web site Luxury Rentals from HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.
The cold coffee tweet that changed Four Seasons’ approach to social media
NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Luxury Daily, October 16, 2014 – Chanel illuminates the new modern female with N°5 campaign
What luxury brands can learn from fashion innovator Stitch Fix
The retail industry has recently undergone a massive transformation when it comes to shopper marketing.
Dolce & Gabbana turns to Italian roots with sponsored content on The Cut
Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.