Mercedes-Benz propels environmental efforts via mobile app
German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles.
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BMW, Mercedes, luxury hotels and China – News briefs
Today in luxury marketing – BMW says Abenomics boosting Japan demand amid slump in Europe; Mercedes enjoys record May as compacts drive sales growth; Luxury hotels: Luring the next generation; Luxe brands take strategic approach to China’s lower-tier cities.
Fendi, LVMH, Neiman Marcus and Mercedes – News briefs
Today in luxury marketing – More than coins for Rome’s fountains; LVMH counts on lipstick for growth as handbag sales slow; Timing the Neiman Marcus deal; Mercedes-Benz bets big on India’s growth story.
Mercedes plugs new E-Class in mobile ads
German automaker Mercedes-Benz is boosting its new 2014 E-Class vehicles through two banner advertisements on the CBS News mobile applications.
Mercedes boosts customer service with in-vehicle app
Mercedes-Benz Financial Services is boosting its customer service by offering its mobile application in new vehicles to help owners manage their accounts on the go.
Chanel, Armani, Tahari and Mercedes – News briefs
Today in luxury marketing – Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.
Carolina Herrera, Mercedes, Audi and Johann Rupert – News briefs
Today in luxury marketing: Carolina Herrera puts renewed focus on Asia; New Mercedes-Benz S-Class unveiled; Audi sees new performance cars joining A3 to drive 2013 growth; Richemont chairman to take a break.
Mercedes opens up brand, targets Gen Y with CLA project
Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.
Saint Laurent, Richemont, Ferrari, Mercedes and Aston Martin – News briefs
Today in luxury marketing – The ultimate Slimane on Avenue Montaigne; Richemont appoints new heads to Montblanc, Jaeger-Le Coultre brands; Ferrari tries to cut car sales to protect brand exclusivity; Daimler says it is in supply discussions with Aston Martin.
Zegna, Hugo Boss, Vivienne Westwood and Mercedes – News briefs
Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.