Published: May 31, 2013
Financial Times’ annual Business of Luxury Summit 2013 will take place June 2-4 at Palais Liechtenstein, Vienna, and will follow the theme of “Power, Politics and Profits.”
Published: May 3, 2013
Published: April 18, 2013
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Published: April 8, 2013
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
Published: April 5, 2013
Luxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumers’ attention.
Published: March 21, 2013
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
Published: March 20, 2013
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
Published: March 15, 2013
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
Published: March 12, 2013
Luxury advertisers such as Ralph Lauren, Cartier, Tod’s, Tom Ford and Versace had a part in bringing the spring issue of DuJour up almost 10 percent in ad pages since the winter book.
Published: March 1, 2013