Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
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Chanel, Hermès target stylish jetsetters via March/April Departures
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Bergdorf flaunts men’s, women’s spring collections in magazine mailer
New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
Robb Report Home & Style magazine debuts with above-expected ad page figures
Robb Report is giving readers a glimpse at international luxury real estate in its new Home & Style magazine that complements the March “Car of the Year” issue.
Luxury Daily, March 1, 2013 – Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Chanel, Mercedes, Brussels and China – News briefs
Today in luxury marketing – Karl Lagerfeld casts Tilda Swinton for Chanel campaign; Daimler nominates Avon ex-chief Jung to supervisory board; Brussels woos corporate titans of fashion; Chinese luxury spending plummets at home as it skyrockets abroad.
Gucci, Tom Ford enhance Vanity Fair ads with mobile content
Gucci, Brian Atwood, Donna Karan, Giorgio Armani, Tom Ford and other luxury advertisers are letting readers of the March issue of Condé Nast’s Vanity Fair access additional mobile content through the publication’s iPhone and Android application.
Chanel, Dior brighten up Vanity Fair Hollywood issue
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Belstaff ups mobile savvy via Fashion Week campaign
British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.
Luxury Daily, January 15, 2012 – 54pc of U.S. consumers crave in-store digital, mobile touch points: Cisco