MIAMI – Social media is changing the way consumers experience both fashion and art, creating a heightened level of accessibility, according to a panel at The New York Times International Luxury Conference Dec. 2.
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have a formal listening program, according to a new survey conducted by Shullman Research Center.
Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.
British fashion label Burberry is celebrating the opening of its new Beverly Hills store with the first Los Angeles-based feature for its Art of the Trench social media campaign.
Italian fashion label Gucci is inspiring consumers to shop its gift guide with a playful festive video.
U.S. fashion brand Marc Jacobs is collaborating with Yestadt Millinery to create a new version of the Marc Jacobs ski hat for the 2014 winter season.
Hotel chain Dorchester Collection is asking consumers to capture holiday magic for a seasonal Instagram contest.
U.S. linen maker Matouk is helping consumers visualize their “perfect bed” with its first online configurator.
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
