Today in luxury marketing – LVMH stealthily grows its hotel power; BMW recalls more than 140,000 cars in China; Mercedes considering production of luxury cars in Brazil; Emirates launches luxury private jet service “Emirates Executive.”
Today in luxury marketing – LVMH shares jump as Louis Vuitton calms worries; Former Tiffany executive pleads guilty in theft case; BMW launches its first mass-production electric car; Mercedes-Benz to debut Silver Arrows Granturismo luxury yacht at Monaco Yacht Show.
Mercedes-Benz USA is inviting five of Instagram’s most lauded users to ignite interest in the CLA model among young consumers by touring the United States in the vehicle.
Mercedes-Benz USA is giving racing enthusiasts a chance to win an exclusive driving experience through a new contest that is being promoted via a Facebook application.
Today in luxury marketing – Burberry to expand empire with new director; Tom Ford opening flagships in Chicago, Dallas; U.S. regulators open probe of Mercedes cars over rear lights; Chinese shoppers seek Prada closer to home.
Today in luxury marketing – Harrods opens Qatar Airways ticket booking desk; Reed Krakoff taps Julianne Moore for fall; Mercedes-Benz sales up 8.3pc in June to 131,609 cars; Indian women buyers rev up luxury car market.
Today in luxury marketing – PPR in talks to buy Richard Mille: industry source; Mercedes sets up new sales-support unit for China market; 3.1 Phillip Lim creates brand mark for China; Luxury carmakers go compact to drive up India sales.
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
Today in luxury marketing – Robert Pattinson confirmed as new face of Dior; Bergdorf unveils revamped Chanel boutique; Keep Dolce and Gabbana out of prison; Daimler sees better second-quarter earnings on cost cuts.
Today in luxury marketing – China is the new test market for luxury; Nordstrom details Canadian plans; Selfridges smash and grab: Two arrested after axe raid; Mercedes-Benz introduces illuminated three-pointed star emblems.
