Top 10 luxury brand multichannel marketers of Q2
Luxury marketers tapped a number of media to reach target consumers in new ways during the second quarter of 2013.
Luxury marketers tapped a number of media to reach target consumers in new ways during the second quarter of 2013.
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
The millennial generation is becoming an attractive target for fashion marketers as more brands are revamping strategies to gain more new brand enthusiasts from this consumer group.
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
Three-quarters of affluent consumers are planning on making apparel purchases during the next year, but are also becoming more price conscious, according to a new study by Unity Marketing.
British label Mulberry’s loss of creative director Emma Hill is hurting the brand’s reputation and, as a result, its stock price is falling.
Advertisers such as Ralph Lauren, Gucci, David Yurman and Chloé are targeting affluent Hamptonites via the first issue of Modern Luxury’s Beach magazine.