Photography for luxury brands was traditionally a well-crafted art used to shoot the highest quality images for advertising campaigns and catalog spreads. But with the influence of online, the imagery used by many brands today is quick, fun and informative, aiming to appeal to the smartphone user.
Photography for luxury brands was traditionally a well-crafted art used to shoot the highest quality images for advertising campaigns and catalog spreads. But with the influence of online, the imagery used by many brands today is quick, fun and informative, aiming to appeal to the smartphone user.
Photography for luxury brands was traditionally a well-crafted art used to shoot the highest quality images for advertising campaigns and catalog spreads. But with the influence of online, the imagery used by many brands today is quick, fun and informative, aiming to appeal to the smartphone user.
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While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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Despite strong showings from Kering, Moncler and Hermés this month, the overall luxury industry took a slight hit due to fears of inflation across the globe.
Owning luxury items is no longer the only option for consumers looking for the prestige and quality offered by high-end products.
Owning luxury items is no longer the only option for consumers looking for the prestige and quality offered by high-end products.
Owning luxury items is no longer the only option for consumers looking for the prestige and quality offered by high-end products.
