Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.
The diverse set of advertisers in Robb Report’s April tablet edition suggests that luxury brands across all categories are looking to up mobile engagement with their target audience.
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
Many luxury fashion houses are refreshing their Web strategy to overlap content with commerce and are presenting site visitors with much of the engagement below the fold.
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
