Montblanc aligns with “great characters” via President Kennedy series
Germany’s Montblanc is furthering its connection to notable figures with the introduction of President John F. Kennedy writing instruments and a microsite.
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Luxury Daily, December 31, 2014 – Louis Vuitton is 2014 Luxury Marketer of the Year
Top 10 luxury brand social marketers of 2014
While social media is still primarily used to engage with consumers, many luxury brands found ways to monetize tweets and Instagram posts in 2014.
Real estate trends lead brands to target consumer
Real estate in Los Angeles can leave individuals close to the ocean, mountains and desert, and the appeal of Southern California increases real estate costs, creating an enclave of affluent individuals.
Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
Beauty marketers spent 23pc more on digital in 2014: report
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
Fortnum & Mason asks for consumers’ insight to shape new Web site
British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.
Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.
Burberry sticks to British heritage with spring campaign
British apparel brand Burberry is unveiling its spring/summer 2015 collection campaign that will launch in January with Naomi Campbell and Jourdan Dunn.
Cartier explains royal history in social video
French jewelry maison Cartier is reminding consumers of its royal roots with a new social video that highlights the brand’s past and current connections with royal families.