Published: September 25, 2013
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.
Published: September 13, 2013
German automaker Mercedes-Benz is working to ensure the reliability of its autonomous vehicles, having already exhibited the technology needed to navigate streets without human intervention.
Published: September 12, 2013
Today in luxury marketing – Hermes tests European appetite for its young Chinese brand; Moody’s, S&P put Neiman Marcus on credit watch; Mercedes offers luxury S-Class hybrid; BMW ‘Boss’ SUV targets Mercedes to defend luxury crown.
Published: September 6, 2013
Today in luxury marketing – Dior takes over windows at Saks; Karl Lagerfeld begins China store rollout; Mercedes sales jump 19pc to August record high; Bombardier to sell Flexjet unit, gets $1.8B jet order.
Published: September 3, 2013
Mercedes-Benz USA is honoring dedicated fans by showcasing the stories behind their passion for the brand and how they became owners on its Facebook page.
Published: August 30, 2013
Today in luxury marketing – Salvatore Ferragamo H1 core earnings rise 26pc; Mercedes-Benz India to raise vehicle prices on weak rupee; Lincoln ‘Not true luxury’ yet, says Ford exec; Designer parodies test legal boundaries in streetwear.
Published: August 28, 2013
Today in luxury marketing – Tiffany profit tops estimates after price increases; Bloomingdale’s launching British promotion; Mercedes outlines strategic plan for China growth; Tesla quietly becomes one of California’s bestselling luxury cars.
Published: August 23, 2013
German automaker Mercedes-Benz is looking to stay ahead of its competitors by fine-tuning a Google Glass door-to-door navigation system that will likely pique the interest of technology enthusiasts.
Published: August 21, 2013
Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
Published: August 9, 2013
Mercedes-Benz USA is extending its partnership with the Professional Golfers’ Association of America through 2017 to elevate its position as the official vehicle and patron of events that are rife with current and potential customers.