Published: October 10, 2013
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
Published: September 16, 2013
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
Published: September 13, 2013
London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.
Published: September 13, 2013
Ralph Lauren, Gucci and Prada are among advertisers showing off fall accessories in the October issue of Condé Nast’s Vanity Fair, which celebrates the publication’s centennial anniversary.
Published: September 12, 2013
Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts.
Published: September 10, 2013
French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.
Published: September 9, 2013
Published: August 19, 2013
Luxury brands that create playslists and maintain a profile on Internet music provider Spotify can show off their identities and further engage with consumers through shared music interests.
Published: August 16, 2013
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.
Published: August 13, 2013
With the number of fall/winter advertising campaigns being released, fashion marketers are using new methods to stand out from others, but they should remain true to their DNA to keep brand enthusiasts interested.