Luxury Daily, August 1, 2013 – Top 10 luxury brand mobile campaigns of H1
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Top 10 luxury brand mobile campaigns of H1
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
Harrods entices perfume lovers via month-long fragrance showcase
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its “Meet the Perfumers” experience.
Luxury Daily, July 30, 2013 – Saks’ new owner will help boost its omnichannel experience
Luxury brands must maintain status when opening outlet stores
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Versace piques interest in fall/winter collection via backstage video
Italian fashion house Versace is guiding fans backstage with a video for its fall/winter collection to give consumers a closer look at the brand and pique interest in the products.
Luxury Daily, July 12, 2013 – Entry-level products can attract future high-end luxury consumers
Hermès captivates fans in digital jewelry symphony
French leather goods and scarves maker Hermès is captivating fans in a digital campaign with a symphonic video inspired by the brand’s new silver jewelry collection.
Top 10 luxury brand social videos of Q2
Luxury marketers used creative ways to tell their brands’ story through videos that engaged consumers on an emotional level during the second quarter of 2013.
Top 10 luxury brand digital campaigns of Q2
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.