Cartier, Richard Mille push timepiece ads in Robb Report
Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisers that complement the “Leaders in Luxury” theme in the 137-page July issue of Robb Report.
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Armani, Cartier push men’s eyewear in third M issue
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
Luxury Daily, June 27, 2013 – Retail store renovation gives opportunity for deeper customer connections
LVMH, Missoni, Christian Lacroix and Turkey – News briefs
Today in luxury marketing – LVMH acquires majority stake in Cova; Vittorio Missoni’s plane found; Lacroix revives his couture line just once, will dedicate it to Elsa Schiaparelli; Turkish unrest hurting luxury-goods demand, Zegna CEO says.
The Hollywood Reporter relaunch triggered 119pc luxury ad growth
Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.
Luxury Daily, June 3, 2013 – Developing LVMH, Hermès feud symbolic of investors’ interest in luxury
Bergdorf bolsters fall fashion magalog with Cadillac partnership
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.
Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Luxury Daily, May 30, 2013 – Chanel renews brand interest among global, aspirational audience
Ferrari, Veuve Clicquot connect with high-net-worth consumers via events
Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.