Today in luxury marketing – The world of Oscar de la Renta comes to Bloomingdale’s; A prince among pilots; Mercedes dangles bounties pushing dealers for top service; Dubai luxury housing firm seeks $500M in London listing.
Today in luxury marketing – Harrods names fashion directors; Gaultier launches couture for children; Mencyclopaedia: John Lobb; Mercedes doubles US luxury-auto lead over BMW on new CLA.
Today in luxury marketing – Kering ready to inject $411M in La Redoute-sources; Mercedes US chief: we’ll beat BMW, no fire sale; Luxury stocks lose favor as confidence holds: EcoPulse; The next big thing: Atlantis arrives in China.
German automaker Mercedes-Benz USA is generating awareness for S-Class and C-Class models through a trifecta mobile advertisement found on New York magazine’s The Cut site.
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
Today in luxury marketing – Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
Mercedes-Benz USA is looking out for owners with a 24/7 roadside assistance application that guides drivers through difficult situations such as flat tires and locked doors.
Today in luxury marketing: Mercedes plans $230M Brazil car plant to match BMW; Saint Laurent drops a retailer in t-shirt flap; Hermès opens silk bar pop-up in New York; Why Marant’s man said no to H&M.
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