Ralph Lauren, Gucci and Prada are among advertisers showing off fall accessories in the October issue of Condé Nast’s Vanity Fair, which celebrates the publication’s centennial anniversary.
Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts.
French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.
Luxury brands that create playslists and maintain a profile on Internet music provider Spotify can show off their identities and further engage with consumers through shared music interests.
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.
With the number of fall/winter advertising campaigns being released, fashion marketers are using new methods to stand out from others, but they should remain true to their DNA to keep brand enthusiasts interested.
Department store chain Neiman Marcus is celebrating the twentieth anniversary of its “Art of Fashion” campaign through a collaboration project with artist Sarah Moon.
Today in luxury marketing – Jason Wu, Lancôme collaboration set for fashion week launch; Tesla stock shoots up 20 percent as analysts cheer second-quarter results; New Langham Hotel in Chicago and Orient-Express second cruise ship; B&O gains as Danske says buy before earnings: Copenhagen Mover.
U.S. label Michael Kors is catering to affluent Indian consumers by opening its first store in the country that is fully equipped with the brand’s signature items.
