Today in luxury marketing – Court denies injunction in YSL-Saint Laurie case; Jimmy Choo narrows IPO price range downwards; Patek Philippe sees flat 2014 sales, minor Hong Kong impact; Aston Martin buyers want $300K car to keep skidding.
Today in luxury marketing – Saint Laurent bets on rock-star style; Shhh … luxury goods are discounted in China; Another round at the Savoy; Kyoto finally gets a super-luxury hotel.
The “Yves Saint Laurent” biographical film is likely to add to the designer’s stature as it opens in select United States theaters June 25.
French atelier Saint Laurent Paris is targeting fashionable readers of New York magazine’s The Cut to promote its Sac de Jour handbag collection.
Today in luxury marketing – Zegna opens Lagos store in effort to expand in Africa; Saint Laurent memorial: Bergé pays tribute; Karl Lagerfeld sets retail expansion; François-Henri Pinault: The man who has it all.
French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.
The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand’s relationship with its customers as they adapt to the new name for the French designer.
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
The move comes as French cosmetics conglomerate L’Oréal Group — which counts Lancôme, Yves Saint Laurent and Giorgio Armani as members of its luxe portfolio — reorganizes its leadership for the year.
