Loyalty programs now at core of brand-consumer relationship
Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.
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Luxury Daily, March 15, 2018 – Quality hospitality starts from inside the business
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Flexjet links with Go Rentals for client experiences
Fractional jet firm Flexjet is extending its experience to the road through a partnership with a premium car rental service.
Sentient Jet provides members access to health care concierge
Private aviator Sentient Jet is making it easier for its members with health concerns to travel courtesy of a partnership with a medical concierge.
Luxury Daily, September 29, 2017 – Burberry is first luxury brand to use Apple’s AR toolset
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Tiffany sponsors young artists award to cultivate flourishing careers
U.S. jeweler Tiffany & Co. is partnering with the Outset Contemporary Art Fund to offer seven rent-free studios in London for young, recent graduates of some of London’s top art schools.
Interactive elements, Chanel, Ulysse Nardin, Swarovski, Hermès, McLaren and Goyard – Live news
Luxury Daily’s live news from Aug. 17 – Tiffany, Sotheby’s wield interactive elements and see results; Chanel vacations among the jet-set in Capri; Ulysse Nardin eyes innovation with CEO hire; Nike Air Max 97 sneakers glimmer with 55K Swarovski crystals; Hermès targets millennials in latest fragrance launch; McLaren builds family relationships with Step2 collaboration; Goyard brings Old World charm to Rodeo Drive’s glamour.
Tiffany, Sotheby’s wield interactive elements and see results
While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.
Travel and hospitality – Luxury Memo special report
Travel is one of the largest sectors in the luxury industry, but shifting consumer values, rise of Airbnb and looming threat of terrorism have affected how high-end hospitality brands operate.
Travel and hospitality – Luxury Memo special report
Travel is one of the largest sectors in the luxury industry, but shifting consumer values, rise of Airbnb and looming threat of terrorism have affected how high-end hospitality brands operate.