The additional payment option will let the New York-based brand make its merchandise more appealing to millennials and Gen Z prospects and customers who prefer to buy runway styles online and pay for them over time.
Brands that stress authenticity and transparency are winning over consumers, with a new report finding that consumers would change their loyalty if they found another brand that better aligns with their values.
Accessibility has been a burgeoning trend in the luxury business, as brands seek to make themselves more available to a wider range of consumers.
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Luxury brands will no longer be able to overlook Generation Z, as these up-and-coming consumers acquire more social influence and earning power.
Luxury retailers have been reorganizing and developing new strategies to gain better traction as modern retail becomes vastly different than the past.
Despite jewelry retailers’ expanded adoption of ecommerce, most consumers are still making their purchases in-store.
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple’s Business Chat.
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