Brands should tap into history to reach millennial audience

Published: May 8, 2017

NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.

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LVMH, Balenciaga, International Women’s Day and Jaguar – Live news

Published: March 9, 2017

Luxury Daily’s live news from March 8 – LVMH plans public art center in Paris to spotlight savoir-faire; Balenciaga’s architectural approach stars in Paris retrospective; Luxury turns lens on female empowerment for International Women’s Day; Jaguar Land Rover advertorial criticized for promoting distracted driving.

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