Nordstrom engages social-savvy newlyweds via Pinterest contest
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
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Do luxury brand Pinterest gift guides drive sales?
Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales?
Luxury Daily, December 21, 2012 – Do luxury brand Pinterest gift guides drive sales?
Saks entices holiday shoppers via Pinterest contest
Department store chain Saks Fifth Avenue is building excitement for the holiday shopping season by giving away a $2,000 gift card to five Pinterest users for its “Pin it to Win it” holiday contest.
Prabal Gurung, Aeffe, Jean Paul Gaultier, Rémy Martin and Pinterest – News briefs
Today in luxury marketing – Target’s newest collaborator: Prabal Gurung; Aeffe, Jean Paul Gaultier confirm end of deal; Asian thirst drives demand for $3,200 cognac; Pinterest outpaces Facebook on purchase ‘inspiration’ by more than 50pc.
Gucci goes for Pinterest hits via digital banner ads
Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.
Luxury Daily, August 16, 2012 – Swarovski bolsters social savvy via Pinterest contest
Swarovski bolsters social savvy via Pinterest contest
Precision-cut crystal glass maker Swarovski Elements is upping its social media strategy and raising awareness for the release of its digital publication through a Pinterest contest that highlights the latest collection.
Land Rover ties up imagery-focused social campaigns with Pinterest effort
Land Rover North America is wrapping up its summer social media efforts by establishing a Pinterest page on which it will display lifestyle images from a guest contributor as well as hosting a Twitter contest to win exclusive brand T-shirts.
How Pinterest is flipping the merchandising model for mobile retailers
Pinterest is one of the major social media sites responsible for driving significant sales for online retailers and more brands need to take notice and merchandise their mobile sites and applications to drive stronger traffic and ROI.