Piaget mixes and old new to showcase holiday selection
Swiss jeweler Piaget is asking its consumers to “discover the story” in a holiday marketing effort that tells of the brand’s passion and creativity.
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Ecommerce, Hermès, Trump and Piaget – News briefs
Today in luxury marketing – Luxury Web battle looms as LVMH, Hugo Boss develop ecommerce; The secret to Hermès’ success; Data hack at 7 Trump hotels confirmed; Chinese still spending on luxury, just not at home: Piaget.
Bergdorf Goodman, Piaget, Jimmy Choo and NetJets – Live news
Luxury Daily’s live news from June 1 – Bergdorf Goodman celebrates fathers with photo contest; Piaget nudges women to treat themselves with The Cut native placement; Jimmy Choo collaborates with Moon Boot for winter footwear; NetJets announces new leadership in face of employee union dispute.
Piaget nudges women to treat themselves with The Cut native placement
Swiss jeweler Piaget is inspiring self-gifting and personal reward with sponsored content on New York magazine’s The Cut.
Piaget uses modern Possession campaign to appeal to younger consumers
Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.
Luxury Daily, May 8, 2015 – In deep conversation with watch legend Yves Piaget
In deep conversation with watch legend Yves Piaget
In this new series, Luxury Daily sits down with a company’s founder, chairman or CEO for a deep-dive discussion on that executive’s business and the industry, sharing thoughts on strategy, tactics, trends and issues. We start with an icon – Yves Piaget, the last generation to helm the Piaget watch and jewelry makers, who is a firm believer in craftsmanship and the artisans behind the brand. While Piaget is part of the Richemont stable of brands, Mr. Piaget still retains the chairman’s title.
Piaget, Feadship, Glashütte Original and The Langham – Live news
Luxury Daily’s live news from Apr. 29 – Piaget opens largest store in Paris as others turn to Miami; Feadship seeks photos from past consumers; Glashütte Original celebrates 250K guests at museum; The Langham time travels at tea time for anniversary.
Piaget opens largest store in Paris as others turn to Miami
Richemont-owned jeweler Piaget is stemming away from the recent luxury boutique influx in Miami to focus on a more traditionally thought of luxury city with a new store opening in Paris.
Etihad, Maserati, Four Seasons, Piaget – Live news
Luxury Daily’s live news from Mar. 4 – Etihad adds aircraft to New York services; Maserati shows royal ties in auction; Four Seasons Maui focuses on wellness; Piaget sponsors International Polo Club event.