Marc Jacobs releases video to portray new scent
U.S. fashion label Marc Jacobs is launching a social video directed by Sofia Coppola to advertise its new Daisy Dream fragrance.
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Luxury Daily, August 15, 2011 – Lessons learned from the Louboutin-YSL case
Affluent consumer confidence drops 18pc in July: study
Consumer confidence amongst the wealthy has dropped 18 percent, reaching rates that have not been this low since the middle of the recession in 2007 and 2008, according to a study from Unity Marketing.
Maintenance of customer relationships key concern at Luxury Interactive conference
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.