Search Results for: l2
Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
Luxury Daily, November 2, 2015 – Bricks-and-mortar match up against pure players in shoppable content: L2
Bricks-and-mortar match up against pure players in shoppable content: L2
In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
Retailers should leverage omnichannel fulfillment capabilities to rival Amazon: L2
Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.
Unequal prices drive EMEA and APAC consumers overseas: L2
A lack of pricing transparency is driving foreign consumers to the gray market, according to a new report from L2.
Luxury hotels still have room to improve on guided selling: L2
Luxury hotel brands have made strides in employing guided selling tactics but still have lots of room to improve, according to a new report by L2.
Luxury Daily, September 18, 2015 – Localization presents obstacles, opportunities for brands: L2
Localization presents obstacles, opportunities for brands: L2
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
Quality content matters, but advertising maximizes viewers: L2
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.