Gemfields blossoms in India with philanthropic collection
Colored-gemstone miner Gemfields is extending its sustainable business practices into civic engagement with a charity partnership, Project Blossoming, with India’s Project Nanhi Kali.
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Stuart Weitzman, Bang & Olufsen, Emilio Pucci and showrooming – News briefs
Today in luxury marketing – Stuart Weitzman, Kurt Geiger now independent firms; Bang & Olufsen narrows operating loss as Europe improves; Bisazza wears Emilio Pucci for Salone del Mobile; Showrooming hits luxury fashion.
London’s Sloane Street puts five-year plan into gear for luxury retail dominance
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
Astley Clarke links British heritage brands for 12-day social media giveaway
British jeweler and retailer Astley Clarke is distilling the heritage of six British luxury brands in a 12-day prize giveaway to accentuate shared values that may endear the brand to consumers across product categories.
Dolce & Gabbana, Chopard, Louis Vuitton and Bernard Arnault – News briefs
Today in luxury marketing – My list: Dolce and Gabbana in 24 hours; Romancing the stones; Inside Louis Vuitton’s townhouse: wooing luxury shoppers in the digital age; Arnault’s Pilinvest investment firm investigated.
Alexander Wang, Audi, Bang & Olufsen and China – News briefs
Today in luxury marketing – Alexander Wang’s new role; Audi launches S3, first car with 4G capability; B&O Q4 in line with forecasts; China adding millionaires at slowest rate in five years.
Alexander Wang, Dolce & Gabbana, Lincoln and Lexus – News briefs
Today in luxury marketing – Balenciaga confirms Alexander Wang as new designer; Dolce and Gabbana lawyers ask for trial annulment; Ford aims for Lincoln rebound with new ads, Super Bowl spot; Lexus U.S. chief says sales will grow even if taxes rise.
Alexander Wang to bring anticipation, youthful spin to Balenciaga
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand’s reputation in the fashion industry.
Luxury Daily, November 29, 2012 – Prada’s Miu Miu fetes brand exclusivity through members-only club
W’s 8pc ad page boost indicative of luxury revival
Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again.