Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.
Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.
Condé Nast is responding to an increasing appetite for luxury in Poland with the launch of a new international edition of Vogue.
British department store Harrods is getting to the heart of contemporary men’s style through the perspectives of four fashion personalities.
Italian apparel and accessories brand Giorgio Armani is weaving together art, sport and fashion in a new short film that shows its basketball-themed museum exhibit come to life.
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Luxury houses retold brand narratives, inspired stylish gifting and went on an olfactory journey, all through digital marketing.
Condé Nast-owned fashion publication Vogue is Luxury Daily’s 2016 Luxury Publisher of the Year for its digital and physical expansions as a means to continuously speak to its global readers regardless of preferred channel.
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World’s leading luxury business publication October 11, 2016 Read more on luxurydaily.com | Subscribe Columns 10 core values that make a brand luxury To delve deeper into understanding what makes a brand luxury and why – whether it is a new brand such as Shinola or a classic one such as Montblanc – brands […]
