Berluti crafts cartoon-inspired Christmas campaign
French menswear house Berluti is getting its consumers in a festive mood for the holidays with a cartoon-themed campaign.
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LVMH, Galeries Lafayette, Ritz-Carlton and Berluti – Live news
Luxury Daily’s live news from Oct. 7 – LVMH commits to female empowerment with United Nations pledge; Galeries Lafayette unveils plans for second Paris flagship; The Ritz-Carlton encourages branded social media through mobile app; Berluti builds one-on-one relationship with consumer via bespoke.
Berluti builds one-on-one relationship with consumer via bespoke
In French apparel and accessories house Berluti’s Madison Avenue flagship, the brand’s complete lifestyle approach is on display.
Berluti introduces superhero identities quiz to determine style
French leather goods maker Berluti wants to know if its consumers are more of a Bruce Wayne or Clark Kent kind of guy.
Berluti eases into ecommerce exclusively with Mr Porter
French menswear label Berluti is giving its consumers the opportunity to shop online for select pieces exclusively through online retailer Mr Porter.
Berluti sneaker campaign directs attention to athletic footwear
French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.
Berluti asks consumers to get creative, playful for user-generated gallery
French leather goods maker Berluti is highlighting its own playful nature with a user-generated gallery on its Web site.
Berluti affirms apparel expertise with bespoke tailoring video series
French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.
Berluti maximizes product exposure with Vanity Fair mobile ad
French footwear label Berluti is illuminated its lifestyle focus with a two-part advertisement effort on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
Berluti confirms lifestyle pursuits via new Madison Avenue flagship
French footwear maker Berluti is continuing its move toward a full-service lifestyle brand with the opening of a new boutique on New York’s Madison Avenue.