Bally tours the snow globe to share gift ideas
Swiss apparel and accessories label Bally is shaking things up for its holiday gift guide.
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Bally turns to consumers for #ShoeTips and #Selfeets
Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.
Harrods throws party in Turkey to reach consumers globally
British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
Bally underscores craft during Milan Fashion Week via Periscope
Swiss apparel and accessories label Bally presented attendees of its spring/summer 2016 runway show access to its craftsmen, both in-person and on live-streaming application Periscope.
Luxury hotels have trouble delivering consistent experience globally: report
A new study on consumer satisfaction, with a concentration on luxury hotels and resorts, reveals surprising rankings for some of the most well-known brands.
Bally shows fondness for hip hop with rapper collaboration
Swiss apparel and accessories label Bally is speaking to the “urban explorer” through a collaboration with Roc Nation recording artist J. Cole.
Bally paints nostalgic scene with Wes Anderson-inspired campaign
Swiss apparel and accessories brand Bally is taking a nostalgic trip to the 1960s with its autumn/winter 2015 campaign that takes place on a vintage-inspired film set.
David Yurman thinks globally with new marketing communications position
U.S. jeweler David Yurman is strengthening its international media capabilities with the filling of a new senior vice president, global communications role.
Artisans, Bally, Schiaparelli and Brunello Cucinelli – News briefs
Today in luxury marketing – The artisans in danger of disappearing; Swiss heritage brand Bally ups the luxury ante with made-to-order program; Schiaparelli’s new name in the frame; Brunello Cucinelli profits rise 7.5pc.
Bally communicates timeless appeal with ’60s-inspired film
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.