Today in luxury marketing – The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
Today in luxury marketing – Diane von Furstenberg to stage Tokyo show; Greenpeace, anti-fur protest confront Milan fashion shows; Aston Martin unveils special editions; 5 stereotypes about Chinese luxury consumers debunked.
U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.
U.S. apparel designer Diane von Furstenberg teamed up with it-girl DJ Harley Viera-Newton for a holiday campaign and collection to attract a younger audience.
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
Fashion label Diane von Furstenberg is promoting its fall/winter collection with a mobile advertisement on New York magazine’s The Cut aimed at fashion enthusiasts.
Today in luxury marketing: Luxury fashion designers bank on accessories; Yvan Mispelaere out at DVF; Orient-Express plans luxury cruise in Myanmar; In fashion circles, lawyers becoming sought-after accessories.
Today in luxury marketing – Polo’s Q4 profits fall by 35.8pc; No one bought Lady Gaga’s $20,000 Mugler dress on Gilt Groupe; Von Furstenberg to launch Diane.
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Inclusivity has gained significant momentum over the last few years, and brands and retailers have vast opportunities to improve their reputations by implementing socially conscious practices across the entire value chain.
