Burberry uses minimalist approach to promote new fragrance
British fashion house Burberry is generating hype prior to the release of its latest fragrance through a social media approach that has a minimalist feel.
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Burberry pushes iconic products via weather-themed email
British fashion house Burberry is promoting its iconic trench coats and other waterproof products through a weather-themed email campaign to get consumers out of the summer mindset.
Luxury Daily, August 23, 2013 – Exclusive products help bolster timepiece brand mythology
Vanity Fair releases iPhone app to boost readership for September issue
Condé Nast’s Vanity Fair is increasing its mobile outreach by releasing an iPhone application that coincides with the latest September issue featuring Diana, Princess of Wales and the introduction of many fall/winter campaigns.
Top 10 luxury brand social marketers of H1
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
Luxury Daily, August 5, 2013 – Top 10 luxury brand social marketers of H1
Breguet, Richard Mille honor innovation in Robb Report
Watchmakers Breguet, Richard Mille and Blancpain honor their brands’ innovation in their advertisements and help set the tone for the 124-page innovation-themed issue of Robb Report.
Location-tailored boutiques provide personalized shopping experiences
Apparel and accessories brands are revamping stores left and right to keep consumers shopping, but the ones that are getting the most attention are opening location-tailored venues that create distinct shopping experiences.
Luxury brands must maintain status when opening outlet stores
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Top 10 luxury brand social marketers of Q2
Luxury marketers used social media to create dialogue and immerse enthusiasts in their brands during the second quarter of 2013.