Mercedes-Benz encourages mobile research with Town & Country ad
German automaker Mercedes-Benz is hoping to encourage research on its S-Class sedan with a banner advertisement on Town & Country magazine’s mobile Web site.
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Audi, Jaguar knock Mercedes in recent ads
Have soaring luxury automotive sales given brands the green light to take shots at one another?
Mercedes-Benz continues mission to teach responsible driving
Mercedes-Benz is bringing its Teen Driving Academy to San Diego to offer driver education and training through its Department of Motor Vehicle-certified Mercedes-Benz Driving Academy beginning in mid-2014.
Jaguar parodies Mercedes’ dancing chicken commercial
Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.
US retail, Van Cleef & Arpels, Mercedes and China – News briefs
Today in luxury marketing: Bloated US retailers must cut stores to survive; Van Cleef & Arpels’ Manhattan flagship gets update; Mercedes eyes record output as plants run at full steam; China confirmed most materialistic country in the world even as luxury spending slumps to lowest level since 2000.
Cartier, Giambattista Valli, Mercedes and Toll Brothers – News briefs
Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
Mercedes-Benz shows reverence for Nelson Mandela via short film
German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.
Mercedes-Benz films surfer using E-Class to appeal to active audience
Mercedes-Benz shadowed pro surfer and filmmaker Mikey DeTemple for its latest video to show its E-Class model in an active light and attract sporty urban consumers.
Mercedes-Benz exec applauds responsive design for personalization
NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
Bottega Veneta, Breguet, Mercedes-Benz and Hong Kong – News briefs
Today in luxury marketing – Bottega Veneta unveils new “green” headquarters; Lot watch: Sir Richard Wallace’s Breguet pocket watch; Mercedes-Benz surging at end of 2013 US luxury-sales race; Hong Kong luxury property prices choked by tightening.