Published: December 6, 2013
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Published: November 27, 2013
Published: November 14, 2013
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
Published: November 5, 2013
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
Published: November 4, 2013
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multimillion-dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
Published: October 24, 2013
British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men’s fragrance collection and emboss the brand’s associations with music.
Published: October 11, 2013
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.
Published: October 10, 2013
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
Published: September 16, 2013
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
Published: September 13, 2013
London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.