Fashion brands embrace spirit of giving with holiday charity initiatives
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
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Luxury Daily, November 22, 2013 – Cartier travels to 1920s Paris with magical characters in latest Winter Tale video
Luxury Daily, November 20, 2013 – Chanel expands on its history with costume docudrama
Luxury Daily, November 18, 2013 – Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign
Neiman Marcus features bespoke falcon set, $1.5M speakers in Christmas Book
Department store chain Neiman Marcus is setting the tone for the holiday season through a charity initiative found within the 87th edition of its Christmas Book that calls for the retailer to donate a percentage of proceeds from its Fantasy Gift assortment to the The Heart of Neiman Marcus Foundation.
Luxury Daily, September 23, 2013 – Neiman Marcus drives in-store traffic via nationwide music efforts
Luxury Daily, September 18, 2013 – Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration
Luxury Daily, September 17, 2013 – Net-A-Porter’s invite-only social app builds branded community
Luxury Daily, September 16, 2013 – Burberry partners with Apple to showcase fashion show on iPhone 5S
Luxury Daily, September 12, 2013 – Ultra-high-net-worth population decreases in Brazil, China: report