Mercedes-Benz builds community by outsourcing CLA Instagram film
Mercedes-Benz UK is allowing consumers to direct and create a scene for a short film featuring the CLA-class while also increasing its Instagram presence.
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China, Estée Lauder, Mercedes and luxury real estate – News briefs
Today in luxury marketing – Bain study: China’s luxury slowdown to continue in 2013; Estée Lauder Cos. expanding in London; Mercedes faces the Audi challenge in China’s compact luxury car market; Blue-sky thinking.
Givenchy, Indian gold jewelers, Mercedes and Lexus – New briefs
Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.
Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
Luxury retailers, Marc Jacobs, Michael Kors and Mercedes-Benz – News briefs
Today in luxury marketing – Nordstrom, Saks seek growth in off-price; #CastMeMarc – please do; Michael Kors beating European brands on their home turf; Sprinter runs from Mercedes’ premium image.
Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology
Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.
Luxury Daily, March 10, 2014 – Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology
Hugo Boss, Ferrari, Mercedes and Rolls-Royce – News briefs
Today in luxury marketing – Hugo Boss full-year profits gain 7pc; Italy Ferrari says will not move brand to the Netherlands; Mercedes to lower incentives as demand outstrips supply; Rolls-Royce celebrates Sir Malcolm Campbell’s water speed record.
Mercedes-Benz fleshes out QR code’s diagnostic capabilities
German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.
Gucci, luxury goods, Mercedes-Benz and luxury hotels – News briefs
Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.