Today in luxury marketing – Kering to make luxury leather goods in Serbia with state support; Cartier line inspired by Paris; Pininfarina and BMW collaborate on concept car; Porsche again staring down another $1.8B in hedge fund lawsuits.
Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.
Today in luxury marketing – Kering first-quarter sales trail estimates as Gucci slows; Rolex rolls on; Watchmakers fret over China sales slump; Hamptons home sales jump as lower-priced deals displace luxury.
DANA POINT, CA – The managing director of the Kering Luxury Division said at the American Express Publishing Luxury Summit 2013 that its brands’ customers, both young and old, value the luxury product and experience equally.
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
Today in luxury marketing – Vera Wang gets rid of her try-on fees in China; Kering on the lookout for deals; Printemps sale to Qatari investors seen moving ahead; Audi unveils A3 sedan to woo customers in US market.
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Today in luxury marketing – Kering acquires French crocodile tannery; Former Cartier PR director retires from Richemont; Changing China forces shifts in luxury strategies; Egypt raises customs on dozens of “unnecessary” luxury imports.
