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Luxury Daily, March 13, 2014 – Burberry affirms Instagram’s sway via campaign announcement
Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.
Nicolas Ghesquière takes a subdued approach for first Louis Vuitton show
Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.
W magazine March issue reevaluates fashion coverage with social media input
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Chanel, Gucci, Fendi vie for attention with ad repetition in March Vogue
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Luxury Daily, February 10, 2014 – Harrods departs from norm with in-flight fashion show
10 ways how augmented reality can help retailers
Examples of how retailers can better engage with customers and prospects via augmented reality.
Tiffany debuts Tiffany Diamond in Beijing with original music score
Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers.