Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.
Department store chain Lane Crawford is building interest in its upcoming exclusive pre-launch of eight Dior handbags with a social campaign that prompts consumers to visualize the bags within an ideal wardrobe.
Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.
French fashion house Christian Dior is exploring elusive messages with its spring/summer 2015 menswear campaign.
French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.
Christian Dior is celebrating independent women through a narrative twist in its new campaign effort for the Miss Dior fragrances.
French fashion house Dior is documenting the creation of one of its couture pieces from the spring/summer 2015 collection through a short film.
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
French fashion house Dior is releasing its new Capture Totale Le Sérum with a microsite that allows consumers to learn as much as possible about the product before purchasing it.
Luxury Daily’s live news from Jan. 12 – Gucci ends Frida Giannini’s contract a month before expected departure; Dior demonstrates eyeglass design in short film; Waterford opens stand-alone store in Boston; Belstaff replicates 1950s greaser style for new collection.
