Waldorf Astoria, Mandarin Oriental unleash ads in October Travel + Leisure

Published: October 3, 2012

Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.

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Dior, Jimmy Choo increase mobile efforts via watermarked ads in FN

Published: October 1, 2012

In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.

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Saks flaunts fall product range in direct mail catalog

Published: September 4, 2012

High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.

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Top 10 luxury brand mobile apps of H1

Published: July 23, 2012

It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.

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