Published: October 3, 2012
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
Published: October 1, 2012
Italian label Valentino is upping the shopping experience on its ecommerce site through a new digital shoe boutique that it is leveraging with two online-exclusive items designed by the creative directors.
Published: October 1, 2012
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
Published: September 28, 2012
Published: September 26, 2012
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
Published: September 19, 2012
Mandarin Oriental’s San Francisco property is marking its 25th anniversary through two packages meant to offer the best of the city and the hotel’s amenities.
Published: September 17, 2012
WSJ. Magazine’s September issue not only boasted a notable fashion ad page increase, but saw a shift from men’s to women’s creative since last year’s issue from luxury advertisers including Ralph Lauren and Bottega Veneta.
Published: September 4, 2012
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
Published: September 4, 2012
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
Published: July 23, 2012
It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.