Saks extends Glam Gardens to bespoke fashion illustrations
Department store Saks Fifth Avenue is capturing its May event programming, Glam Gardens, through illustrations using flower petals as a medium.
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Longchamp appeals to loyalists with Le Pliage Tumblr
French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr.
Unifying sales channels enhances consumer experience: Boston Retail Partners exec
NEW YORK – While retail has evolved with additional sales channels, the black book of client information has remained largely unchanged, according to an executive from Boston Retail Partners at the Luxury Insights Summit 2015 April 29.
Traffic methods for mobile commerce
Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.
Jimmy Choo continues wedding celebrations on Instagram
Footwear and accessories label Jimmy Choo is joining the wedding season with a promotion of its branded hashtag for Instagram.
Do not fetishize technology without consideration to consumer behavior
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.
Rolls-Royce shifts to narrative storytelling on Instagram
While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.
Holt Renfrew inspires beauty artistry with spring magalog
Canadian department store chain Holt Renfrew is providing creative inspiration for consumers to expand their makeup repertoire through its spring beauty magazine.
Frette whisks consumers away with travel-themed summer catalog
Italian linen maker Frette is showing off the various global locales that inspired its summer 2015 collection in its seasonal catalog.
Ferragamo bares its sole to revitalize Ballerina shoe
Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing.