Navigating Tmall: A guide for luxury
Thanks to its size and recent acquisitions, Tmall has firmly cemented itself as the China market’s luxury leader.
Thanks to its size and recent acquisitions, Tmall has firmly cemented itself as the China market’s luxury leader.
The May 7 filing, in the U.S. Bankruptcy Court for the Southern District of Texas, Houston Division, comes as Neiman Marcus and its fellow department store chains struggle with changed shopping habits, direct competition from monobrand luxury boutiques and the rise of ecommerce.
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Luxury Daily’s live news: Bentley Motors prepares to welcome back employees with 250 new hygiene and social distancing measures; Louis Vuitton retains position as world’s most valuable luxury brand; Mr Porter’s new The Details podcast is catnip to those obsessed with finer points of menswear; Webinar on May 13: China Luxury Rebound: Lessons for Other Markets.
Luxury Daily’s live news: Bentley Motors prepares to welcome back employees with 250 new hygiene and social distancing measures; Louis Vuitton retains position as world’s most valuable luxury brand; Mr Porter’s new The Details podcast is catnip to those obsessed with finer points of menswear; Webinar on May 13: China Luxury Rebound: Lessons for Other Markets.
Mr Porter, Richemont-owned online retailer Net-A-Porter’s menswear shop, has launched a new podcast series called The Details, targeting men obsessed with the little things of tailoring.
There is no question about it: brands looking to thrive and even just survive in today’s market are those that understand the millennial consumer. However, not all millennial consumers are created equal, especially when it comes to income and potential spending power.
Gucci announced it is launching on the short video app platform Douyin – the Chinese version of TikTok.
Department store chains are facing hurdles like never before with the COVID-19-induced lockdowns. Not surprisingly, luxury brands that use these bricks-and-mortar stores to showcase their products maybe rethinking their approach to selling and marketing through the wholesale channel.
With the world of retail forever changed by COVID-19, luxury brands will need to ramp up their omnichannel capabilities by optimizing the user experience, customer relationship management, ecommerce and partnerships.